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Built by Passion, Led by Purpose: The Story behind Clever Animal Marketing

Guest Writer: Elle Ireland at @cleveranimalmarketing


When you run a business in the animal world, you’re not just selling products or

services — you're caring for companions, enriching lives, and earning trust from

devoted pet owners. At Clever Animal Marketing, we understand this deeply,

because our roots are in animal care, not just marketing.


I'm Elle, the founder of Clever Animal Marketing. Before I stepped into the world

of content plans and brand strategies, I was a Registered Veterinary Nurse

working on the frontline of animal health. For over a decade, I supported pets and

their people — helping them navigate everything from new puppy worries to

complex health issues. It was during this time I realised how many incredible pet

businesses struggled to show their value online, despite pouring their hearts into

what they do.


So I combined my two worlds: veterinary care and marketing. And that’s how

Clever Animal Marketing was born.


Why We Exist: Ethos over Ego

We didn’t start this company to “do marketing.” We started it to help the helpers

— the veterinary clinics, groomers, pet product brands, and animal charities that

make a difference every day.


Marketing can feel like a chore or a mystery to many animal-focused businesses.

We’re here to make it simpler, smarter, and completely aligned with your

purpose. That means no pushy sales tactics or one-size-fits-all templates — just

thoughtful strategy, creative storytelling, and support from someone who

genuinely understands your industry.


We believe in:

  • Authenticity over algorithms

  • Education over gimmicks

  • Partnership over pressure


Marketing Made for Animal Businesses

Our clients range from vet clinics to dog bakeries and pet tech brands. What they

all have in common is a passion for animals — and a need for marketing that

actually works for them.


Whether it's a scroll-stopping Instagram feed, a brand identity that feels like you,

or a marketing strategy built around your goals — we’re here to help you grow,

connect, and stand out.


We're proud to say we offer:

  • Strategy and consultancy for long-term growth

  • Social media management that reflects your values

  • Website, SEO and content writing rooted in animal industry insight

  • Email campaigns that build trust and loyalty

  • Branding that makes tails wag


The Power of Community

We’re so excited to be featured on the Buddy & Co Hampers blog — a brand that,

like us, puts love and quality at the heart of what they do. Businesses like theirs

are the reason we exist: to shine a spotlight on those doing incredible work for

animals and to help them thrive.


If you're a business owner in the animal health or pet world who feels like

marketing is overwhelming or underwhelming — we want you to know you're

not alone. We’re here to champion your story, clarify your message, and help your

business flourish in a competitive space.


Let's Grow Together

Whether you’re starting from scratch or scaling something special, Clever Animal

Marketing is here for you. We’re more than marketers — we’re your industry

insiders, cheerleaders, and partners in growth.


Want to connect? We’d love to hear your story.



or

follow us on Instagram at

@cleveranimalmarketing.


Let’s make marketing feel as meaningful as the work you do every day.

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